Wednesday, April 06, 2005

Been Too Long

Okay, sorry for the long time since my last post. The past couple of weeks have been nuts.

Here are the updates:

On the side, we are finding success in the Google tests. Thus far, we are getting around 2.5% conversion rate. That is above the industry average, but below our target of 5%.

Getting to a 5% conversion is possible, although difficult. I will let you know when that happens.

On the Hayes Investments side, we have finalized the sale of our parcel in Fishersville. It will be the site of a hotel during the next couple of years.

We have also finalized the contract for 33 acres in Waynesboro, VA. This will be a commercial park with spaces for mid-box stand-alone stores. It will be a pretty large project, so I expect tons of activity. That reminds me: it is time to update the site.

On the Tents and Events side, we are finally done with implementing our new software. Rentmaster is designed for rental companies (no kidding!) and works pretty well. We are doing a ton of mods to it, but it should work pretty well.

I still am trying to find my "voice" on this blog. To be honest, thus far, I don't know if it has any value or readership. I welcome any comments on direction. Somewhere in my head is valuable information that is worth the reader's time.

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