I like lists. Lists help me organize complex data. After I work to create a nice, neat list, I feel fulfilled and complete. Call it my comfort food.
Here is my list of major network based businesses:
1. Content--write content and sell advertising or sell the content directly.
2. Data--gather data and sell access to it or gather data, give away access and sell advertising on the traffic.
3. Computation--Write a nice program that computes information for people who are willing to pay for it. A nice example is click fraud tracking.
4. Matching--match buyers and sellers. This is a well known model such as Ebay, Monster and Match.com. Link exchange servers are a great example.
5. E-Commerse--See stuff online. Nuff said!
6. Services delivered online--Search Engine Optimization (SEO) is a good example. Essentially, you are charging for an hourly service, but delivering it online.
Of the major online marketing opportunities, these are the...well... major ones. In a totally different list is the mobile network list and the 5th wave stuff. Everything I am talking about today has been around since 1996. The main difference is that before people were trying to build a business to go public, whereas I am trying to build a business to make friggin money.
Now that I have happily submitted another post, I will go drink my shiraz as a reward.
G'night ya'll.
Monday, August 15, 2005
Focus on Search Engines
During the past year, I have been attempting to get better exposure through the web. As you can imagine, this is a pretty open field where there are plenty of snake oil salesmen out there for a quick buck.
However, here is what I have found:
1. Google Ad Words is the only pay-per-click program that works for me. All the others, while sometimes cheaper, just don't have the breadth of users.
2. Back-links are difficult to build, but are extremely important in getting organic searches.
3. Ultimately, you must provide good information on your site in order to generate traffic. Crappy info or search engine tricks just don't hold water.
4. All the web traffic in the world won't help if you have a lousy offering. Your service and product must be top shelf.
5. Simple is still king. Making your site heavy with loads of graphics, flashing ads, and blinking text does absolutely nothing.
6. Finally, put a sitemap on your site. This is the best way to get the server crawlers to find their way around your site. Google offers a sitemap generator.
7. If you are really serious about web marketing, check out MarketingSherpa. They have plenty of great articles based not on opinion but instead on actual studies.
Later--Brett
However, here is what I have found:
1. Google Ad Words is the only pay-per-click program that works for me. All the others, while sometimes cheaper, just don't have the breadth of users.
2. Back-links are difficult to build, but are extremely important in getting organic searches.
3. Ultimately, you must provide good information on your site in order to generate traffic. Crappy info or search engine tricks just don't hold water.
4. All the web traffic in the world won't help if you have a lousy offering. Your service and product must be top shelf.
5. Simple is still king. Making your site heavy with loads of graphics, flashing ads, and blinking text does absolutely nothing.
6. Finally, put a sitemap on your site. This is the best way to get the server crawlers to find their way around your site. Google offers a sitemap generator.
7. If you are really serious about web marketing, check out MarketingSherpa. They have plenty of great articles based not on opinion but instead on actual studies.
Later--Brett
Subscribe to:
Posts (Atom)